Write All Your Marketing Copy With AI in Half the Time
Ad copy, email subject lines, product descriptions, social media posts, blog introductions — the writing never ends. You're not a copywriter and you don't want to be. Here's how to use an AI writing tool that generates professional marketing copy from simple prompts, so you spend less time writing and more time running your business.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Copy.ai | AI writing assistant that generates marketing copy, blog posts, emails, ads, and product descriptions from brief prompts | Free tier available / $49/month for Pro | Get it → |
The Walkthrough
Step 1: Sign Up for Copy.ai
What to do: Go to Copy.ai and create a free account. The free tier gives you 2,000 words per month. Pro ($49/mo) is unlimited and includes workflow automation.
Why you’re doing it: Copy.ai is purpose-built for marketing copy — not general conversation like ChatGPT. It has specific templates for every type of marketing content: ad copy, email subject lines, product descriptions, social posts, blog outlines, and more.
What to expect: 3 minutes for account setup. You’ll see a dashboard of content types to choose from.
Step 2: Choose Your Content Type and Provide Context
What to do: Click the type of content you need (e.g., “Product Description” or “Facebook Ad Primary Text”). Fill in the brief: product name, key features, target audience, and tone. Hit generate.
Why you’re doing it: Templates constrain the AI to produce the right format. “Write me an ad” gives you something generic. “Write me a Facebook Ad Primary Text for a $29 meal prep delivery service targeting busy parents” gives you something you can actually use.
What to expect: 5–10 seconds per generation. Copy.ai produces 3–5 variations for you to choose from.
Step 3: Edit and Personalize
What to do: Pick the best variation and edit it: add your specific details, adjust the tone to match your brand, and remove anything that feels generic. The AI gives you 80% — your expertise and authentic voice are the other 20%.
Why you’re doing it: AI copy that goes out unedited sounds like AI copy. A few minutes of personalization makes it sound like you.
What to expect: 5–10 minutes of editing per piece. Over time you’ll develop prompts that need less editing.
Step 4: Build Your Copy Workflows (Pro)
What to do: On the Pro plan, set up automated workflows: “Every Monday, generate 5 social media posts for this week based on [topic/product].” Or: “For every new product I add, generate a description, 3 ad variations, and an email announcement.”
Why you’re doing it: Workflows turn Copy.ai from a tool you use into a system that produces for you. Instead of opening the app every time you need copy, the copy is waiting for you.
What to expect: 30 minutes to set up your first workflow. It runs automatically from there.
Confidence Level
This workflow is Beta — Based on Best Available Knowledge. Copy.ai is an established AI writing tool with millions of users. Output quality is strong for marketing copy. Always review and edit before publishing.
What to Do If It Doesn’t Work
- Output is too generic: Provide more specific context in your brief. Include your unique selling proposition, competitor names, and specific customer pain points.
- Doesn’t match your brand voice: Use the “Brand Voice” feature (Pro) to train it on your existing content.
- Need more help? Copy.ai Help Center or email us at hello@thenewsbakery.com.