Write Product Descriptions That Sell
Your product descriptions say 'high quality' and 'best value' and so does everyone else's. Customers skim right past them. Here's how to use AI to write descriptions that actually make people want to buy.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Claude or ChatGPT | Writes compelling product descriptions from basic details | Free | Get it → |
The Walkthrough
Step 1: List Your Products with Basic Details
What to do: Create a simple list: product name, what it does, who it’s for, what makes it different, and price.
Why you’re doing it: AI needs raw material to work with. The more specific details you provide, the better the output.
Step 2: Generate Descriptions with AI
What to do: Paste into Claude: “Write a compelling product description for [product name]. Details: [paste your details]. Write it for [target customer]. Focus on benefits, not features. Keep it under 100 words. Make it sound human, not corporate.”
Why you’re doing it: Benefits sell, features don’t. “Keeps your coffee hot for 12 hours” beats “double-wall vacuum insulation.”
Step 3: Add SEO Keywords
What to do: Ask Claude: “What search terms would someone use to find this product? Add the top 3 keywords naturally to the description.”
Why you’re doing it: Product descriptions that include search terms rank better on Google and marketplace search.
Step 4: Review and Publish
What to do: Read each description out loud. If it sounds like something you’d actually say to a customer in person, publish it.
What to Do If It Doesn’t Work
- Problem: “All my descriptions sound the same.” — Give Claude different angles for each product: compare to alternatives, tell a use-case story, focus on a specific benefit.
- Need more help? Email us at hello@thenewsbakery.com.