Find Keywords Your Competitors Miss With Mangools
You're writing content but nobody's finding it on Google because you're guessing at keywords instead of researching them. Here's how to find low-competition keywords that real people are searching for — and track whether your content actually ranks for them.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Mangools | SEO suite — keyword research (KWFinder), rank tracking (SERPWatcher), competitor analysis (SiteProfiler), SERP analysis (SERPChecker), and backlink research (LinkMiner) | $29–$69/month (10-day free trial) | Get it → |
The Walkthrough
Step 1: Find Your Seed Keywords
What to do: Sign up at Mangools and open KWFinder. Type a broad term related to your business — “dog grooming,” “accounting software,” “meal prep.” KWFinder returns hundreds of related keywords with search volume, difficulty score, and trends.
Why you’re doing it: SEO starts with knowing what people actually search for. Your instinct might say “pet care services” but people actually search “dog groomer near me.” KWFinder shows you the real data.
What to expect: Hundreds of keyword suggestions in seconds. Focus on keywords with a difficulty score under 30 — these are the ones a new or small site can realistically rank for.
Common mistakes: Targeting high-volume, high-competition keywords from day one. A keyword with 500 monthly searches and low competition is far more valuable to a small business than one with 50,000 searches you’ll never rank for.
Step 2: Analyze What’s Already Ranking
What to do: Click on any keyword in KWFinder to see the current top 10 Google results in SERPChecker. Look at their domain authority, page authority, and the type of content ranking (blog posts, product pages, forums).
Why you’re doing it: If the top results are all from massive sites like Forbes and Wikipedia, skip that keyword. If you see small blogs, Quora answers, or outdated articles in the top 10, that’s your opportunity.
What to expect: 5 minutes per keyword. You’re looking for weak spots — pages with low authority, thin content, or old publish dates that you can beat.
Step 3: Spy on Competitor Keywords
What to do: Open SiteProfiler and enter a competitor’s URL. Mangools shows you every keyword they rank for, which pages drive the most traffic, and where they get backlinks. Export the keyword list.
Use this prompt to turn competitor keywords into a content plan: Ask Claude: “I found these keywords my competitors rank for that I currently do not: [paste your list]. I run a [business type] targeting [audience]. Identify the 5 best content opportunities for me. For each one suggest: a blog post title, the content format (how-to, list, comparison, review, etc.), and one sentence on why this keyword would attract my specific customer.”
Why you’re doing it: Your competitors have already done keyword research through trial and error. Their ranking keywords are a shortcut — especially the ones where they rank #5–#20, meaning there’s room for you to outrank them.
What to expect: A full competitor keyword report in seconds. Sort by traffic to find their highest-value keywords, then filter for opportunities where their ranking is weak.
Step 4: Build Your Content Plan
What to do: From your research, pick 10–15 keywords with reasonable search volume (100+ monthly searches) and low difficulty (under 35). Group related keywords together — these become your content topics. Map each keyword group to a blog post or page.
Why you’re doing it: A keyword-driven content plan means every piece of content you create has a realistic chance of ranking on Google and driving traffic. No more writing into the void.
What to expect: 30 minutes to build a content calendar for the next 2–3 months. Each keyword group becomes a piece of content.
Step 5: Track Your Rankings
What to do: Open SERPWatcher and add your target keywords. Mangools tracks your Google ranking for each keyword daily and shows you trends — are you climbing, holding, or dropping?
Why you’re doing it: Publishing content is step one. Knowing whether it’s working is step two. Rank tracking tells you which content needs improvement and which is winning.
What to expect: Rankings take 2–6 weeks to appear after publishing. Set up tracking now so you have data when your content starts indexing.
Confidence Level
This workflow is Beta — Based on Best Available Knowledge. Mangools is a well-established SEO toolset known for its beginner-friendly interface and accurate keyword difficulty scoring. The suite includes KWFinder, SERPChecker, SERPWatcher, LinkMiner, and SiteProfiler. Pricing reflects February 2026 plans.
What to Do If It Doesn’t Work
- All keywords seem too competitive: Try longer, more specific phrases (“long-tail keywords”). “Dog grooming” is hard to rank for. “Dog grooming for anxious dogs in Houston” is much easier.
- Rankings aren’t improving: SEO takes time. Check that your content is well-written, answers the search intent, and has internal links from other pages on your site.
- Not sure which tool to start with: Start with KWFinder. It’s the core of the suite and where all SEO begins.
- Need more help? Mangools Support or email us at hello@thenewsbakery.com.