You spent an hour writing a blog post and it got 47 views. That's because you published it once and moved on. Here's how to take that single post and turn it into social media posts, email snippets, video scripts, infographics, and more — without writing anything new.
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Claude or ChatGPT | Repurposes your blog post into every other content format | Free | Sign up → |
| Canva | Turns key points into shareable graphics and carousels | Free | Sign up → |
What to do: Pick a blog post you’ve already written (or write one using our blog post blueprint). Paste the full text into Claude or ChatGPT.
Why you’re doing it: Your blog post is your “source material.” Everything else gets derived from it. One piece of long-form content becomes the seed for 10+ pieces of short-form content.
What to expect: Any blog post over 500 words has enough material to repurpose. Longer posts give you even more to work with.
What to do: Prompt the AI: “Turn this blog post into 5 social media posts. Make 2 for X/Twitter (under 280 characters), 2 for Instagram (longer captions with hashtags), and 1 for LinkedIn (professional tone). Each post should highlight a different key point from the article.”
Why you’re doing it: Five social posts from one blog post. Each one reaches different people at different times. That blog post about plumbing tips can become a week’s worth of social content.
What to expect: Five ready-to-post captions in about 30 seconds. Edit for your voice and schedule them.
What to do: Prompt the AI: “Summarize this blog post into a 3-sentence email teaser that makes people want to click through and read the full article. Include a subject line.”
Why you’re doing it: This becomes a section in your next email newsletter. Instead of writing the newsletter from scratch, you’re pulling from content you already created.
What to expect: A punchy, curiosity-driven summary with a link back to your blog. Takes 10 seconds to generate.
What to do: Prompt the AI: “Extract the 5 most quotable, shareable one-liners from this blog post. These should work as standalone tweets, quote graphics, or pull quotes.”
Why you’re doing it: Quote graphics perform incredibly well on social media. These one-liners become Canva graphics, story posts, or tweet threads.
What to expect: Five punchy sentences you can turn into visual content.
What to do: Open Canva. Search for “quote post” or “carousel post” templates. Drop your one-liners and key points into the templates. Create 2–3 graphics.
Why you’re doing it: Visual content gets shared more than text. A well-designed quote card or tip carousel reaches people who would never click a blog link.
What to expect: Budget 20 minutes for 2–3 graphics. Use your brand colors and fonts for consistency.
What to do: Prompt the AI: “Turn this blog post into a 60-second video script for [Instagram Reels/TikTok/YouTube Shorts]. Make it conversational, like I’m talking directly to the viewer. Start with a hook that makes them stop scrolling.”
Why you’re doing it: Short-form video is the highest-reach content format right now. Your blog post already has the substance — AI just reformats it for video.
What to expect: A complete script you can read from your phone’s teleprompter app. Film in 5 minutes, edit in 5 minutes, post.
What to do: Prompt the AI: “Turn this blog post into a 7-part Twitter/X thread. Each tweet should be a standalone valuable point. First tweet should be a hook, last tweet should be a call to action.”
Why you’re doing it: Threads get massive engagement on X. Carousels get massive engagement on Instagram and LinkedIn. Same content, different packaging.
What to expect: A complete thread you can copy and paste. For Instagram carousels, take each thread point and turn it into a Canva slide.
What to do: Prompt the AI: “Reformat this blog post as a list of frequently asked questions and answers. Pull the key information into Q&A format.”
Why you’re doing it: FAQ content ranks well in search engines (Google loves question-and-answer format) and can be added to your website as a resource page.
What to expect: A structured Q&A version of your content that’s useful for SEO and for your AI chatbot’s knowledge base if you have one.
This workflow is Beta — Based on Best Available Knowledge. This is primarily an AI prompting workflow and we’ve tested these prompts extensively. The output quality depends on the quality of your original blog post and how specific your prompts are.