You know reviews matter. Customers check Google before they call you. But asking every single customer to leave a review feels awkward, and you forget half the time anyway. Here's how to automate the whole thing so reviews come in on autopilot.
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| NiceJob | Automatically sends review requests to customers after service | $75/mo | Sign up → |
| Google Business Profile | Where your reviews live — the destination for all review requests | Free | Sign up → |
What to do: If you haven’t already, complete the Google Business Profile setup blueprint. You need a verified, complete profile before review requests make sense.
Why you’re doing it: When customers click the review link, it sends them to your Google Business Profile. If that profile is incomplete or unverified, they’ll land on a broken page and you’ve wasted the ask.
What to expect: If you’ve already done this, skip to Step 2. If not, budget 15 minutes.
What to do: Go to your Google Business Profile dashboard. Click “Ask for reviews” or search Google for “Google review link generator.” Google provides a short link you can share that takes customers directly to the “Leave a Review” popup.
Why you’re doing it: This link is the backbone of your automated review system. Every review request will include this link.
What to expect: You’ll get a link that looks something like https://g.page/r/YOUR-BUSINESS/review. Test it in an incognito browser window to make sure it works.
Common mistakes: Not testing the link. Some businesses have duplicate listings on Google, and the link might go to the wrong one.
What to do: Go to NiceJob and create an account. Connect your Google Business Profile during setup.
Why you’re doing it: NiceJob automates the review request process. After you mark a job or appointment as complete, it sends the customer a text or email asking them to leave a review — with your Google review link already embedded.
What to expect: Setup takes about 20 minutes. You’ll configure your business info, connect Google, and customize the message templates.
Common mistakes: Not customizing the default message. The generic template works, but a message that sounds like it came from you personally gets way more responses. Add your name, mention the specific service if possible.
What to do: In NiceJob, configure when review requests get sent. Options include: manually after each job, automatically after an invoice is sent, or on a schedule. Pick the option that matches your workflow.
Why you’re doing it: The best time to ask for a review is right after you’ve delivered great service. The customer is happy, the experience is fresh. Automate the timing and you’ll never forget to ask.
What to expect: Most service businesses use the “after invoice” trigger. If you don’t use invoicing software, manual triggering works fine — you just tap a button after each job.
Common mistakes: Setting the delay too long. Don’t wait 3 days to ask. Same day or next morning is ideal.
What to do: Edit the review request template. Keep it short, personal, and direct. Example: “Hey [name], thanks for choosing us for your [service]. If you had a good experience, a Google review would mean the world to us. It takes 30 seconds: [link]. Thanks! — [Your Name]”
Why you’re doing it: Generic “Please rate us!” messages get ignored. A personal-sounding message from a real person gets clicks.
What to expect: NiceJob lets you customize both email and SMS templates. SMS typically gets higher response rates than email.
Common mistakes: Making the message too long or too formal. Keep it under 3 sentences. And always include the direct review link — don’t make them search for you on Google.
What to do: Check your Google Business Profile weekly for new reviews. Respond to every single one — positive and negative. NiceJob can also notify you when new reviews come in.
Why you’re doing it: Responding to reviews shows potential customers that you’re active and care about feedback. Google also factors review responses into local search rankings.
What to expect: With automated requests, most businesses see 3–5x more reviews within the first month. Your star rating may fluctuate slightly as more reviews come in — that’s normal and healthy.
Common mistakes: Ignoring negative reviews. A thoughtful response to a 2-star review often impresses potential customers more than the 5-star reviews. Acknowledge the issue, apologize if warranted, offer to make it right.
This workflow is Beta — Based on Best Available Knowledge. We’ve researched automated review platforms and the NiceJob setup process. The steps are accurate based on current documentation. Alternative tools include Birdeye, Podium, and Grade.us if NiceJob doesn’t fit your budget or needs.