Automate Your E-Commerce Marketing With Omnisend
You're sending one-size-fits-all email blasts to your entire customer list and wondering why sales aren't growing. Your Shopify store has data on every customer — what they bought, what they browsed, what they abandoned — but you're not using any of it. Here's how to set up automated marketing that talks to each customer based on what they actually do.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Omnisend | E-commerce marketing automation with email, SMS, push notifications, segmentation, and revenue tracking | Free tier / $16 – $59/month depending on contacts | Get it → |
The Walkthrough
Step 1: Connect Omnisend to Your Store
What to do: Sign up at Omnisend and install the integration for your platform (Shopify, WooCommerce, BigCommerce, or others). Omnisend syncs your product catalog, customer data, and order history automatically.
Why you’re doing it: Omnisend was built specifically for e-commerce — it pulls in your products, categories, and customer behavior so every email can dynamically show the right products to the right person.
What to expect: 10 minutes. Historical data syncs immediately.
Step 2: Activate Pre-Built Automation Workflows
What to do: Omnisend includes pre-built automation workflows for the most important e-commerce sequences. Activate: Welcome Series (for new subscribers), Abandoned Cart (for incomplete purchases), Browse Abandonment (for window shoppers), and Post-Purchase (for recent buyers). Customize the email content for each.
Use this prompt to write your automation emails: Ask Claude: “Write email copy for a post-purchase automation sequence for a [type of store] selling [product category]. Email 1 (Day 1): order confirmation with genuine excitement — under 100 words. Email 2 (Day 7): check-in asking how they are enjoying the product, link to leave a review — under 80 words. Email 3 (Day 14): cross-sell 2-3 complementary products with a brief reason to buy each — under 100 words. Subject lines for each.”
Why you’re doing it: These four automations cover the critical moments in every customer journey. They run 24/7 without you touching them, sending the right message based on what each customer is actually doing.
What to expect: 1–2 hours to activate and customize all four sequences. Omnisend’s templates give you a strong starting point — you just need to add your brand voice and product images.
Step 3: Build Customer Segments
What to do: Create segments based on purchase behavior: first-time buyers, repeat customers, VIPs (5+ orders), at-risk (no purchase in 60 days), and never purchased. Omnisend’s segment builder uses your store data to populate these automatically.
Why you’re doing it: A “20% off everything” email is generic. A “We miss you — here’s 20% off your favorite category” email to someone who hasn’t bought in 60 days is personal. Segmentation is the difference.
What to expect: 30 minutes. Once built, segments update automatically as customer behavior changes.
Step 4: Add SMS for High-Impact Messages
What to do: Enable SMS in your Omnisend account and add SMS steps to your abandoned cart and promotional workflows. Collect phone numbers through your checkout process and signup forms.
Why you’re doing it: SMS open rates are 98% compared to 20–30% for email. For time-sensitive messages — flash sales, abandoned carts, shipping updates — SMS gets seen immediately.
What to expect: 15 minutes to enable and add to existing workflows. SMS costs are per-message (typically $0.01–0.05 per text) on top of your plan.
Step 5: Track Revenue and Optimize
What to do: Check Omnisend’s revenue dashboard weekly. It shows exactly how much money each automation and campaign generated. Double down on what’s working. A/B test subject lines on your highest-volume automations.
Why you’re doing it: Revenue attribution tells you the real story. If your abandoned cart series generates $2,000/month and your welcome series generates $500, you know where to invest your optimization time.
What to expect: 15 minutes per week. Revenue data updates in real time.
Confidence Level
This workflow is Beta — Based on Best Available Knowledge. Omnisend is a well-established e-commerce marketing platform with native integrations for major store platforms.
What to Do If It Doesn’t Work
- Low open rates: Test subject lines with A/B splits. Personalize with the customer’s name and product references.
- Emails going to spam: Authenticate your domain with SPF and DKIM. Omnisend provides setup instructions during onboarding.
- SMS not sending: Verify phone numbers are in the correct format and that you have SMS credits loaded.
- Need more help? Omnisend Support or email us at hello@thenewsbakery.com.