Create Professional Marketing Images With Midjourney
You need custom images for your website, social media, and marketing materials — but stock photos are generic and hiring a photographer or designer costs thousands. Midjourney generates stunning, original images from text descriptions that look like they were shot by a professional or designed by an artist.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Midjourney | AI image generator that creates photorealistic and artistic images from text descriptions via Discord or web interface | $10/month Basic / $30/month Standard | Get it → |
The Walkthrough
Step 1: Subscribe and Access Midjourney
What to do: Go to Midjourney, sign up, and choose a subscription plan. Basic ($10/mo) gives you about 200 image generations per month. Standard ($30/mo) is unlimited. Access Midjourney through their web interface or Discord server.
Why you’re doing it: Midjourney produces the highest-quality AI images available — consistently photorealistic, artistically coherent, and visually stunning. The quality gap between Midjourney and free alternatives is significant for professional use.
What to expect: 5 minutes for signup. You can start generating immediately.
Step 2: Write Effective Prompts
What to do: Describe the image you want in detail. Include: subject, setting, lighting, mood, style, and camera angle. Example: “A cozy coffee shop interior with warm Edison bulb lighting, exposed brick walls, a barista preparing a latte, shot from behind the counter, soft focus background, warm tones, editorial photography style.”
Why you’re doing it: Specific prompts produce specific results. “Coffee shop” gives you something generic. A detailed description with lighting, mood, and camera direction gives you something that looks intentionally shot.
What to expect: 30–60 seconds per generation. Midjourney produces 4 variations — pick the best one or request variations of your favorite.
Step 3: Refine and Upscale
What to do: Select your best image and upscale it to high resolution. Use Midjourney’s variation feature to generate similar images with slight differences. Use the “zoom out” feature to expand the frame if you need more of the scene.
Why you’re doing it: Your first generation is a starting point. Upscaling gives you print-quality resolution. Variations let you try different angles or moods of the same concept. You’re directing a photo shoot, not taking a single shot.
What to expect: 2–5 minutes per refined image. A full set of marketing images (hero banner, social posts, product backgrounds) takes 30–60 minutes.
Step 4: Use Across Your Business
What to do: Use your Midjourney images for: website hero banners, social media posts, blog featured images, email headers, ad creative, and presentation backgrounds. Maintain a consistent visual style by saving your best prompts and reusing them with variations.
Why you’re doing it: Consistent, high-quality visuals across every touchpoint make your business look established and professional. A library of custom images costs $0 beyond your subscription — versus thousands for photo shoots.
What to expect: One generation session produces enough images for a week or more of content. Save prompts that work well for quick future use.
Confidence Level
This workflow is Beta — Based on Best Available Knowledge. Midjourney is the most widely-used AI image generation tool, known for consistently high-quality outputs.
What to Do If It Doesn’t Work
- Images don’t match your vision: Be more specific. Add style references (“editorial photography,” “minimalist product shot,” “warm analog film”) and technical details (“f/1.4 aperture,” “golden hour,” “shot on medium format”).
- Need exact brand elements: Midjourney generates original images, not your specific logo or products. Use it for backgrounds, lifestyle shots, and conceptual images. Pair with Canva to add your brand elements on top.
- Need more help? Midjourney Docs or email us at hello@thenewsbakery.com.