Build an Online Course and Sell It
You know something valuable. You've spent years learning it. People ask you about it all the time. Here's how to turn that expertise into an online course and start selling it — using AI to create the content, structure, and marketing.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| Teachable | Course hosting platform — handles payments, students, and content delivery | Free – $39/mo | Get it → |
| Claude or ChatGPT | Writes course outlines, scripts, and marketing copy | Free | Get it → |
| CapCut | Records and edits video lessons | Free | Get it → |
| Canva | Creates course materials, slides, and thumbnails | Free | Get it → |
The Walkthrough
Step 1: Define Your Course Topic and Audience
What to do: Ask Claude: “I’m an expert in [your skill]. Help me define a course topic that solves a specific problem for [target audience]. Give me 5 course title options and a one-paragraph description for each.”
Step 2: Create Your Course Outline
What to do: Ask Claude: “Create a detailed course outline for [chosen topic]. Break it into 5–8 modules with 3–5 lessons each. Each lesson should be 5–10 minutes of content.”
Step 3: Write Scripts and Create Materials
What to do: For each lesson, ask Claude to write a script. Use Canva to create supporting slides, worksheets, and checklists.
Step 4: Record Your Lessons
What to do: Use CapCut or screen recording (for slides-based lessons). Film in natural light, use your phone, and edit with CapCut’s AI features.
Step 5: Upload to Teachable
What to do: Create your course on Teachable. Upload videos, add materials, set pricing, and write your sales page using AI-generated copy.
Step 6: Launch and Sell
What to do: Announce to your email list, social media, and network. Use our sales funnel blueprint to build a complete launch sequence.
What to Do If It Doesn’t Work
- Problem: “Nobody is buying.” — Validate demand before recording. Pre-sell the course or survey your audience first.
- Need more help? Teachable Help or email us at hello@thenewsbakery.com.