Automate Your Entire Email Marketing With AI
You know email marketing works but you don't have time to write campaigns, build automations, and manage your list. What if the platform wrote the emails for you, designed the templates, and sent them at the perfect time? Here's how to set up AI-powered email marketing that runs itself.
Tools You'll Need
| Tool | What It Does | Cost | Link |
|---|---|---|---|
| GetResponse | Email marketing platform with built-in AI email writer, automation workflows, landing pages, and webinars | Free up to 500 contacts / $19–$59/month for automation | Get it → |
The Walkthrough
Step 1: Sign Up for GetResponse
What to do: Go to GetResponse and create a free account. Free plan includes email marketing for up to 500 contacts. Upgrade to Email Marketing ($19/mo) for automation and AI features.
Why you’re doing it: GetResponse combines email marketing, landing pages, webinar hosting, and marketing automation in one tool. Its built-in AI email generator creates campaigns from a brief description.
What to expect: 10 minutes for account setup and contact import.
Step 2: Import Your Contacts and Set Up Segments
What to do: Import your existing email list from a CSV, or connect your other tools (Shopify, WordPress, etc.). Create at least 2 segments: “New subscribers” and “Existing customers.”
Why you’re doing it: Sending the same email to everyone is a waste. New subscribers need nurturing. Existing customers need retention and upsell messaging.
What to expect: 15–20 minutes for import and basic segmentation.
Step 3: Create Your First AI-Written Campaign
What to do: Go to Email Marketing → Create Newsletter. Click the AI email generator. Describe what you want: “Write a promotional email for [product/service] targeting [audience]. Include a special offer of [discount/bonus]. Tone: friendly and professional.” GetResponse’s AI writes the email, designs the layout, and suggests a subject line.
Why you’re doing it: The AI handles the blank-page problem. You review and customize rather than create from scratch. This cuts email creation time from 45 minutes to 10 minutes.
What to expect: 5 minutes to generate. 10 minutes to review and customize. Send to your list.
Step 4: Build an Automation Workflow
What to do: Go to Automation → Create Workflow. Start with the “Welcome new subscribers” template. Set it to trigger when someone joins your list. The sequence: deliver lead magnet (Day 0), share your story (Day 2), make your first offer (Day 5), share a case study (Day 8).
Why you’re doing it: Automation means every new subscriber gets the same consistent experience without you lifting a finger. These sequences run 24/7 while you focus on other work.
What to expect: 30–45 minutes to set up your first automation with 4–5 emails.
Confidence Level
This workflow is Beta — Based on Best Available Knowledge. GetResponse is an established email marketing platform with AI features that are well-reviewed. The workflow covers the standard setup path.
What to Do If It Doesn’t Work
- Low open rates: Test different subject lines. GetResponse’s AI can generate A/B test variations for you.
- Emails going to promotions tab: Reduce images, write conversationally, and authenticate your domain.
- Need more help? GetResponse Help Center or email us at hello@thenewsbakery.com.